Society is Shaped by its Storytellers
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Communications can inform, inspire or inflame.Navigating the new info world can be tricky -- social media, blogs, an internet-savvy public & the shifting landscape of "mainstream" media. As one marketing director said, "If we're going to navigate it, we have to understand it." While there are risks, the shift in technology opens a treasure chest of opportunities -- if you know what to look for. |
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Video Preview
Mike Benard, former VP of Communications & Public Affairs for Kodak, tells you how to open that treasure chest of opportunities in the new info world. Click on the "start" arrow under the screen for a 6-minute preview video of Mike's delivery, themes and audience reaction. |
Inspire audiences!
As a seasoned communications pro, Mike Benard delivers high-content, energetic presentations to business, professional, civic and news industry audiences. Choose from several topics -- any one of which will entertain & inform your audience.-
Brand Renewal & New Value Propositions: Lessons from the Kodak Transformation for Journalists & News Execs -- The shift to digital/internet technology roiled the photo industry in the same way it is now creating upheaval in the news & entertainment industry. Learn the lessons from Kodak's experience & how new brand value propositions challenge the status quo and impact your business model. Identify opportunities: What does your brand permit you to do in the age of new media?
- Why Bad News for Journalists Is Good News for You -- Despite the irreverent title, understand the power transfer underway in the information world & make that shift work for you. The emergence of new media opens a treasure chest of opportunities. Don't fear the so-called chaos. Get smart and selective about your new access to more diverse sources of news & information. Capitalize on the expanding marketplace of ideas.
- Ethics: Moments of Truth that Matter -- Understand the difference between principles and platitudes and why it matters. Where could your organization go wrong ethically and how could that impact your business? Examine first-person accounts of ethical blunders & the impact on business & reputation in today's world of social media and internet savvy consumers.
- Eminent Domain: Grass/Netroots Rise Up Against Legal Piracy-- The blogosphere and public interest organizations are on fire over eminent domain seizures of property rights in communities across the country. Traditionally, eminent domain involved the "taking" of property or property rights for the "public good," under the badge of government. In too many cases today, eminent domain has less to do with the "public good" and everything to do with the financial good of publicly held corporations. Learn from a first-person account how citizens are fighting for their property rights and value; and understand how the status quo is being challenged by property owners -- the folks who actually own the asset that government & business wants to take.